The internet has come a long way and has also changed dramatically at an incredibly fast and exponential rate. Almost everything around us is changing, every business must keep up with the times and technology or else they’ll be doomed for failure.
The Network Marketing aka MLM industry is no different, it has changed dramatically over the last few years to keep up with changes. In this series of posts, i’m going to be sharing with you (or introducing to others) the actual system or blueprint behind Attraction Marketing.
Attraction Marketing is a method or technique used by all types of marketers to generate qualified or targeted prospects. In other words instead of you having to find or call prospects, its the other way around, prospects find or call you.
Lets quickly take a look at how traditional Network Marketing use to be before the internet boom. The main steps after starting your business or buying your startup kit were:
- Build a names list (friends, family, colleagues etc etc)
- Set an appointment by calling or speaking with the people on the list.
- Business overview or presentation at hotel meetings, home meetings, one on ones etc.
- Follow up appointment.
- Sign up / Close.
- Duplicate and repeat.
Thats pretty much the main steps, of course there are more things that happen in between but that is basically how the traditional Network Marketing system was built upon. Now if you’ve been in Network Marketing then you would know that the above steps is how its SUPPOSE to be but more often than not things don’t run smoothly as planned.
During the process everyone goes through the frustration and dissapointment of cancellations, skeptics, objections, rejections, people not turning up, excuses the list could go on but i’m sure you know what i mean if you’ve been in the industry.
Traditional Network Marketing was like a survival game, only those that had the ability and mindset to overcome the emotional rollercoaster would succeed in their opportunity. Only those that became consistent and motivated hunters continually hunting for prospects and leads would win at the game.
What if there was another way? what if you became the hunted instead of the hunter? what if you were the one doing the rejection and the cancellations? what if the process was all reversed?
Whatever your answer, that’s Attraction Marketing and in the next series of posts i’ll be showing you the blueprint behind Attraction Marketing which comprises of 3 main steps:
- The Capture
- The Free Offer
- The Response
In this series i want to cut down on the introductory explanations and go indepth to include only the core and key points that are vital to the steps therfore i will be assuming the following:
- You’ve been in Network Marketing for quite some time now as in you’re not just starting out and have a fair understand of the industry.
- You’re familiar with the internet, basic understanding of web pages, blogs, ebooks etc.
- You understand there is no ‘easy’ way to achieve success in your business, what i’m sharing with you is only another method or technique that still requires hard work and effort.
- You know of or at least have heard of Attraction Marketing. If you’ve never been exposed or have never heard of it before then watch these videos before reading these pages.
Enought Introduction for now, part 2 to be posted as soon as its good enough for you to read!
